OUR CARE VALUES

Hoan My is guided by our CARE values: Commitment to Quality Care, Accountability for Outcomes, Respect for Our Communities, and Empathy with Our Patients. These principles shape how we work and how we treat one another. We seek people who put these values into practice and show excellence, innovation, and integrity in their work.

JOB SUMMARY

Marketing Manager is responsible for developing and executing online and offline marketing strategies, managing brand positioning, and driving digital marketing initiatives to increase brand awareness, customer acquisition, traffic, and conversion rates for Hoan My Cuu Long Hospital. The role oversees marketing budgets, leads and develops the Marketing team, and continuously improves marketing processes and reporting systems to ensure alignment with Hoan My’s policies, approval procedures, and business objectives.

MAIN RESPONSIBILITIES

• Marketing Strategy & Budget Management: Develop annual, quarterly, and monthly marketing plans; manage budgets, resource allocation, and performance against business objectives.
• Integrated & Digital Marketing: Lead online and offline campaigns, performance marketing, content strategy, and digital initiatives to drive brand awareness, customer acquisition, traffic, and conversion.
• Market Development: Identify market opportunities, conduct market and competitor analysis, and develop strategies for new healthcare services, including pricing and distribution channels.
• Brand Communications & Customer Engagement: Manage PR, media relations, KOL/KOC partnerships, brand activation, CRM, loyalty programs, and customer engagement initiatives.
• Team Leadership & Performance: Lead and develop the marketing team, monitor KPIs, evaluate campaign effectiveness, and report on budget utilization, ROI/ROAS, and business impact.
• Cross-functional Collaboration: Work closely with hospital leadership and relevant departments to align marketing initiatives with business priorities and service development.

• Bachelor's degree or higher in Marketing, Communications, or a related field.
• 5–7 years of marketing experience, including 2–3 years in healthcare marketing is highly preferred.
• Proven experience in marketing strategy, integrated campaigns, digital marketing, brand management, and team leadership.
• Strong knowledge of healthcare market dynamics, customer insights, performance marketing, and marketing analytics.
• Ability to manage budgets, evaluate KPIs, and optimize campaigns based on ROI/ROAS.
• Strong analytical, strategic thinking, communication, teamwork, and stakeholder management skills.
• Good English communication skills.
• Experience with Google Analytics, Google Ads, marketing automation tools, and hospital management software is an advantage.