• Marketing Strategy & Budget Management: Develop annual, quarterly, and monthly marketing plans; manage budgets, resource allocation, and performance against business objectives.
• Integrated & Digital Marketing: Lead online and offline campaigns, performance marketing, content strategy, and digital initiatives to drive brand awareness, customer acquisition, traffic, and conversion.
• Market Development: Identify market opportunities, conduct market and competitor analysis, and develop strategies for new healthcare services, including pricing and distribution channels.
• Brand Communications & Customer Engagement: Manage PR, media relations, KOL/KOC partnerships, brand activation, CRM, loyalty programs, and customer engagement initiatives.
• Team Leadership & Performance: Lead and develop the marketing team, monitor KPIs, evaluate campaign effectiveness, and report on budget utilization, ROI/ROAS, and business impact.
• Cross-functional Collaboration: Work closely with hospital leadership and relevant departments to align marketing initiatives with business priorities and service development.

• Bachelor's degree or higher in Marketing, Communications, or a related field.
• 5–7 years of marketing experience, including 2–3 years in healthcare marketing is highly preferred.
• Proven experience in marketing strategy, integrated campaigns, digital marketing, brand management, and team leadership.
• Strong knowledge of healthcare market dynamics, customer insights, performance marketing, and marketing analytics.
• Ability to manage budgets, evaluate KPIs, and optimize campaigns based on ROI/ROAS.
• Strong analytical, strategic thinking, communication, teamwork, and stakeholder management skills.
• Good English communication skills.
• Experience with Google Analytics, Google Ads, marketing automation tools, and hospital management software is an advantage.

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• LinkedIn: Hoan My Medical Corporation
• Website tuyển dụng: hoanmy.com/career/
• Email ứng tuyển : [email protected] 
• Hotline Phòng Tuyển Dụng Tập Đoàn: (+84) 964 918 505