JOB SUMMARY

As the Digital Content Manager at Hoan My Medical Corporation, you will lead the creation, management, and optimization of digital content across digital platforms. This role is essential in ensuring that our brand voice is consistent, engaging, and aligned with our business goals.

• You will be responsible for overseeing a team of content creators, coordinating with marketing and design teams, and analyzing content performance to drive continuous improvement.
• You will develop and execute content strategies that support brand awareness, lead generation and customer engagement to ensure timely delivery of content, and maintain high standards of quality and consistency.
• You will strategically optimize content for search engines and user experience, using analytics tools to measure performance, and making data-driven decisions to enhance content effectiveness.

PRIMARY RESPONSIBILITIES

• Developing and executing a comprehensive digital content strategy aligned with brand goals and marketing initiatives.
• Creating, curating, and managing high-quality, engaging digital content including blog posts, articles, videos, infographics, and social media posts.
• Collaborating with digital platform manager to optimize content for search engine rankings and organic visibility.
• Monitoring and analyzing digital content performance using analytics tools to track engagement, traffic, and conversion KPIs.
• Managing content calendars to plan, schedule, and coordinate content rollout across multiple channels.
• Overseeing content publishing via CMS platforms such as WordPress, Drupal, or proprietary tools. Coordinating with creative teams and external vendors to produce multimedia content assets. Implementing brand voice and tone guidelines to ensure consistency across all digital platforms. Conducting audience research to better understand target demographics and tailor content marketing accordingly.
• Ensuring compliance with digital accessibility standards and copyright regulations.
• Staying current on emerging digital marketing trends and platform algorithm changes.
• Running A/B tests and other experiments to optimize content elements for improved engagement and conversion.
• Training and mentoring junior content creators or interns to develop team capabilities.

Experience & Education:

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum of 5 years of experience in digital content creation and management, preferably in a corporate or agency setting
• Minimum of 3-5 years of experience using SEO tools to improve the organic reach of website content
• Minimum of 3-5 years of experience in developing and managing content for large scale websites, including feature definition, editorial, and social amplification

Skills:

• Proficiency in content management systems (CMS) such as WordPress, Drupal, or Joomla.
• Strong understanding of SEO principles and best practices to enhance content visibility.
• Excellent written and verbal communication skills for clear messaging and collaboration.
• Experience with digital marketing tools and analytics platforms like Google Analytics and social media insights.
• Creative thinking and problem-solving abilities to develop engaging content strategies.
• Project management skills to oversee content production timelines and team coordination.
• Ability to analyze data and metrics to refine content performance and strategies.
• Leadership qualities to guide and motivate a team of content creators.

Others:

• Understanding of operation principles.
• Resource utilization and efficient time management.
• Result-oriented mindset with a focus on delivering high-quality tracking and data management.
• Adaptability to change and willingness to embrace new technologies and processes.
• Ethical conduct, integrity, and a commitment to maintaining confidentiality.