Hoan My Career

JOB DESCRIPTION:

JOB RESPONSIBILITIES:

• Developing, implementing and managing retention-marketing tactics to deliver increased purchase frequency and value to meet business objectives.
• Analyzing data from retention marketing campaigns and reporting performance insights to recommend improvements.
• Planning, managing and negotiating multiple digital campaigns with third parties where necessary.
• Optimizing email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.
• Building and managing campaigns with messaging to customers or clients customized according to lifecycle stage and engagement level.
• Developing creative briefs and assigning to designers and copywriters to create high quality, effective creative assets.

EXPERIENCE & SKILLS REQUIREMENTS:

• 5+ years of experience in a CRM role, with proven success in developing and implementing loyalty/CRM strategies.
• Proactive, self-starter and a team player, confident working in collaboration with various stakeholders.
• Strong understanding of customer behavior and value drivers in retention models.
• Confidence using email and marketing automation platforms, on-site personalization, as well as SMS and direct mail.
• Strong analytical skills.
• Excellent problem-solving skills.
• Familiar with CDP platforms like MoEngage or Insider is a plus.
• Good command of English (both speaking and writing).

EDUCATION REQUIREMENTS:

• Bachelor’s in Marketing or related (or relevant subject).

OTHERS: