BRAND MANAGER PREMIUM
Brand Manager Premium is responsible for:
- Build a Strong brand identity
- Increase brand awareness
- Strengthen brand reputation
- Ensure consistent brand messaging
- Internal brand advocacy
- Build and implement integrated brand communications strategy per assigned territories.
- Brand Identity Management: Manage and maintain the brand’s visual identity, including logos, typography, and colors that adhere to brand guidelines. Ensure consistent usage of brand elements across all communication channels and materials.
- Brand Communications and Messaging: Develop compelling brand messaging that resonates with the target audience and effectively communicates the brand’s values, benefits, and story. Ensure consistent messaging across all communication touchpoints.
- Brand assets: create brand assets and collaterals.
- Brand Campaigns and Activations: The brand manager plans and executes brand campaigns and activations to create brand awareness and engagement. They work with creative teams to develop creative concepts, coordinate campaign assets, and manage the implementation across various channels. The deliverable would be successful brand campaigns that generate brand buzz, increase brand visibility, and drive customer engagement.
EXPERIENCE & SKILLS REQUIREMENTS:
- Minimum 4-6 years of experience in brand management or related roles.
- Proven track record in building and implementing integrated brand communications strategies.
- Experience in managing and maintaining brand visual identity, ensuring adherence to brand guidelines.
- Strong background in developing compelling brand messaging that resonates with the target audience.
- Demonstrated experience in planning and executing brand campaigns and activations.
- Proficiency in creating brand assets and collaterals.
- Familiarity with coordinating campaign assets and managing implementation across various channels.
- Creative mindset.
- Have an advanced level of written and verbal communication skills in Vietnamese, and good communication skills in English.
- Bachelor’s degree in marketing, communications, business administration, or a related field.